SEO Audit Report

Alexander Associates

alexander-associates.com.au · Showing baseline report — click Run Report for live results

85
/100

Overall Score

Strong SEO — minor improvements available

The site has strong SEO intent with structured data, geo tags, keyword-rich content, and resource guide pages. Click "Run Report" to fetch live scores.

78/100
Google Crawlability
94/100
Local SEO
83/100
AI Search Citability

Top Priority Actions

  1. 1.Upload an Alexander Associates favicon and update the <link rel="icon"> in index.html.
Meta Title TagPass

"Medical Recruitment Australia | Alexander Associates | Healthcare Jobs Sydney" — well-structured, includes primary keywords and location.

Meta DescriptionPass

Present and well-written at ~155 characters. Covers specialty, location (Sydney, NSW), and value proposition.

Canonical URLPass

Set to https://alexander-associates.com.au/ — prevents duplicate content issues.

robots meta tagPass

"index, follow" is set — Googlebot is permitted to crawl and index all pages.

Open Graph TagsPass

og:title, og:description, og:type, og:url, og:locale all present.

React SPA — JavaScript RenderingPass

Googlebot renders JavaScript and fully indexes the content. All critical meta tags are pre-rendered in index.html for immediate discovery.

No Sitemap.xml DetectedWarning

A sitemap helps Google discover all pages.

Recommended fix: Generate and submit a sitemap.xml to Google Search Console.
No robots.txt DetectedWarning

Without a robots.txt, Google uses defaults.

Recommended fix: Add a robots.txt at the root.
Favicon is Generic (Base44 Logo)Fail

The favicon currently points to base44.com/logo_v2.svg. This is a branding miss.

Recommended fix: Upload an Alexander Associates favicon and update the <link rel="icon"> in index.html.
Keyword TargetingPass

Primary keywords are present in title, meta description, and page content.

No og:image TagWarning

Open Graph image is missing.

Recommended fix: Add <meta property="og:image"> in index.html.
LocalBusiness Schema (JSON-LD)Pass

Injected on every page with name, address, phone, email, geo coordinates, and opening hours.

Organization SchemaPass

Present with sameAs Google Maps link, address, contactPoint, and logo URL.

ProfessionalService SchemaPass

Correctly marks the business type. areaServed includes Sydney, NSW, and Australia.

Geo Meta TagsPass

geo.position, ICBM, geo.placename, and geo.region are all set.

NAP ConsistencyPass

Name, address, and email are consistent across schema, contact page, and footer.

Google Maps Embed on Contact PagePass

Embedded Google Map reinforces location relevance.

Aggregate Rating: Low Review CountWarning

Schema shows ratingCount: 15. Aim for 30+ reviews.

Recommended fix: Actively request Google reviews from satisfied clients and candidates.
Google Business Profile (GBP) Status UnknownWarning

GBP is the #1 Local SEO factor.

Recommended fix: Ensure GBP is claimed at business.google.com.
Local Landing Pages per State/CityPass

Dedicated location pages live at /medical-recruitment-sydney, /medical-recruitment-melbourne, /medical-recruitment-brisbane, and /medical-recruitment-perth.

Topical Resource Pages CreatedPass

/medical-recruitment-guide and /healthcare-careers-guide are public pages with 700+ words each.

Semantic HTML StructurePass

Pages use heading tags with relevant headings.

Clear Business Entity SignalsPass

Organization schema, consistent NAP, and About page with 25+ years expertise.

E-E-A-T Signals PresentPass

Experience, Expertise, Authoritativeness, and Trustworthiness all present.

llms.txt FilePass

llms.txt is present at /llms.txt — AI crawlers (ChatGPT, Perplexity, Gemini) can read a structured summary of your business, services, and key pages.

robots.txt AI Bot RulesPass

robots.txt contains explicit rules for AI crawlers (GPTBot, PerplexityBot, ClaudeBot) — opted in for AI training and citation.

No FAQ or Q&A SchemaWarning

FAQ schema helps AI engines extract structured answers.

Recommended fix: Add FAQPage schema to guide pages.
Content Lacks Named Author AttributionWarning

AI models favor content with named, credentialed authors.

Recommended fix: Add "Written by Peter Baker, Managing Director" with Person schema to guide pages.
Limited External Backlinks (Assumed)Warning

AI engines weight citation frequency from authoritative sources.

Recommended fix: Pursue links from medical associations and hospital partner pages.
Article/BlogPost Schema on Guide PagesPass

Article schema with datePublished, dateModified, author (Peter Baker, Managing Director), and publisher is injected on both guide pages.

Click "Run Report" to perform a live audit of the site. Dynamic factors like Google Business Profile status require live tooling for full assessment.